SEO and Social Marketing


Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.


Social Marketing will empower your credibility by turning your customers into powerful brand advocates. This will engage them in peer-to-peer sharing and influence marketing. Using different outlets such as Facebook, Pinterest, Twitter, and YouTube will create visibility for your brand or company. You can start promoting your business products and services in the social media outlets that match your target market. Then offer things to the audience so that they can sign up for your newsletters or to get prizes. This will bring you leads. Then, you can make the sale. 



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